baba- ricerche e scenari di mercato

Milano -I, Italy

corso Magenta 31
20123 Milano -I
Italy
Phone: +39-02-8324.1678
Fax: +39-02-8941.9298

baba is an independent market research institute with a consolidated expertise in market and communication, pioneer in trend monitoring and semiotic solutions to marketing problems and always looking…

Founded 2001
Employees 5
Turnover USD 1.200.000
Interviewers 10

Company type:

  • Full Service Market Research Agency

Professional Associations:

Certification:
ASSIRM

baba is an independent market research institute with a consolidated expertise in market and communication, pioneer in trend monitoring and semiotic solutions to marketing problems and always looking for the most advanced methodologies
We deal in qualitative as well as in quali-quantitative applications and are specialised in desk and field combined approaches.
Online and offline fieldworks are in our perspective strictly interconnected: we are strongly focused on innovation and invest in digital technologies tools for market research by i.e. a proprietary platform for online surveys, a dedicated app for mobile research, an original gamified research methodology.

We work in Italy and abroad throughout the following areas:
- Market scenarios
- Communication pre-post test
- Consumer insights and emerging trends
- Ethnography an netnography
- Product and brand positioning and evolution
- Mix evaluation
- Brand equity
- Concept and product tests

Our team is competent, flexible, curious and very fast reacting.

Visit us on the web: www.babaconsulting.com

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Borneo
  • Bosnia-Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Caymen Islands
  • Central African Republic
  • Chad
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestinian Territory
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Samoa
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tajikistan
  • Tanzania
  • Tasmania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Yemen
  • Zambia
  • Zimbabwe

Key people

Mr. Giulia Ceriani
President
ESOMAR Member
Linkedin profile

Research Specializations

Market Sectors

  • Consultancy
  • Consumer Services
  • Teenagers / Youth
  • Internet / Online
  • New Products

Research Solutions

  • Consumer Research
  • International Studies
  • Lifestyle & Value Trends
  • Packaging / Design
  • Semiotic and Cultural Analysis

Research Services

  • Statistical Analysis
  • Qualitative
  • In-depth interviews
  • Semiotics Research and Analysis
  • Online
  • Qualitative
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