Via Forze Armate 260/2
20152 Milan
Italy
Phone: +39-3356390223
Fax: +39 02 498 1878
Alphabet is an independent agency, highly specialised in qualitative research and communication studies. Like the letters of the alphabet, modern brand signs (logos, words, images, colours) are linked by codes which must be governed in the best possible way. That is Alphabet’s area of expertise.
Company type:
- Full Service Market Research Agency
Affiliation:
AQR
Our work embraces all forms of corporate activities aimed at positioning and communicating brands and products. Major services include:
- Adverts pre-post testing
- Brand image studies
- Package testing
- Name studies
- Website testing
- Social media monitoring
- Netnography
We mostly use qualitative research (in depth interviews, focus groups, creative workshops), but can also provide well integrated quali/quantitative and web-based research.
In Alphabet, long experience in marketing research is combined with continuously updated competences in sociology, semiotics, anthropology, linguistics. We are also very skilled in brand stories and storytelling techniques.
Staffed by senior researchers, Alphabet is a flexible agency accustomed to adding consultancy to analysis and reaching actionable results in record time. Our team is fluent in Italian, English and French.
Research specializations
Research conducted in
Key people
Mr. Joseph Sassoon
Chairman
ESOMAR Member
Linkedin profile
