Ipsos Korea

Seoul, Korea, Republic of

12Fl., Korea Economic Daily News Bldg.,
Cheonpa-ro, Jung-gu,
100-791 Seoul
Korea, Republic of
Phone: +82-2-6464-5100
Fax: +82 2 6464 5200

Brief
1994 - “Research Power” Established
2004 - Ipsos Group
2010 - 160% revenue growth
2011 - Acquisition of Synovate. Revenue of 52 billion won, 280 marketing experts including 200…

Founded 1994
Employees 220
Turnover 45,000,000USD
Interviewers 1000

Company type:

  • Full Service Market Research Agency

Affiliation:
Ipsos Global

Professional Associations:

  • KORA( Korea Research Assoication)

Certification:
ISO20252

Brief
1994 - “Research Power” Established
2004 - Ipsos Group
2010 - 160% revenue growth
2011 - Acquisition of Synovate. Revenue of 52 billion won, 280 marketing experts including 200 marketing researchers
2012 - Ipsos, 2nd largest customized research company in Korea
2014 - Received ISO 20252 Certification

Ipsos’ researchers in Korea have well developed academic backgrounds such as in marketing, advertising, business, psychology, statistics, journalism, computer science, chemistry, sociology, pharmacy, etc.

Specializations
Marketing, Brand Communication and Media, Advertising, Loyalty, Public Affairs, Field & Tab

Sector Expertise
Advertising, Healthcare, Automotive, CPG, , Durable Goods, Finance, Public Opinion, Retail, Telecommunications, Travel & Tourism

Fieldwork Capacity
Extensive network of 1,400 interviewers covering the nation
Online Panel: Specialist panels (B2B, automotive, healthcare professionals, patients, etc.)
320 CAPI and 30 CATI
Facilities conveniently located in central Seoul
Four fully equipped Focus Group rooms (Mirrored room with A/V Digital recording, client meeting room and simultaneous translation room)
Capable of providing the most effective service by adopting the IBM/SPSS’ latest combined version, the SPSS Collection as a global platform.

Quality Control:
- ISO 20252 Certification
- Systematically rigorous “Participant & Intervier training program"
- Daily web-based fieldwork management
- Strong verification system
- Trustworthy project co

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Finland
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Macau
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Portugal
  • Russian Federation
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Yang Kil
Ceo
ESOMAR Member

Yang KIL

Vivien LEE

Peter JO

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Consumer Services
  • Durables / Electrical Goods
  • Electronics

Research Solutions

  • Brand Research
  • Consumer Research
  • Car Clinics
  • Opinion Polling

Research Services

  • Eye Tracking
  • Desk Research
  • Questionnaires
  • CAPI
  • Research Software - General
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