Open World

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Open World, the Market Research Network for Positive Globalization is a voluntary network of 15 partners : Brazil, China, France, Germany, Greece, Italy, Japan, Korea, Netherlands, Nigeria, Uganda (institute Malana), Russia, Spain, United Kingdom, USA.

We aim at enhancing multi-country market research by:

· The “Citizen of the Planet Mindset”

- Linking partners committed by close long-standing relationship

- Nurtured by collaborative (annual) meetings

For enhanced goodwill and cooperation on jobs to be completed.

· The “Tilt Cross Cultural Study”

- Highlighting the specific way of thinking in each country

- Through a “sociological”, “brand relationship” and “value” approach

For a thorough interpretation of multi-country market research.

· The “Single International Qualitative Reporting”

- Adding valid international analysis, without limiting the national ones.

- Thanks to the skill of our “International Qualitative Specialist”

For providing clients with true international qualitative research

· The “International Standard Solutions Studies”

- On brand’s equity and Post-Testing

- On food testing, new electric appliances, design and colour

For a more advanced approach and comparability between countries.

· The “International Sector Experts”

- Having gained detailed sector knowledge in each country

- Such as food, medical, automotive, distribution, cosmetics and perfume

For multi-country research managed by sector experts.

· The “Foreign Markets Exploration Studies”:

- “Is America at Reach: Packaged Food & Beverages”

By the Open World Online Panel through daily purchase diaries

- “Cast a Glance where you are not (Nigeria, India…)

Through a Store Check in Supermarkets and opinion leaders depth interviews.

· The “Active Board”, comprising four senior researchers

- Working together for 20 years

For a single partner for global studies and best coordination


Frédéric MIEDZINSKI (Chaiman) frederic.miedzinski@open-air.fr

Jozsi TOTH (Treasurer) 121research@kpnmail.nl

John SHEPHERD (Secretary) john.shepherd@alchemyresearch.co.uk

Tae Kim (Asia) tae.kim@risingsun-mr.com


“Our Multi-Country studies are worth more than the mere sum of their national building blocks”

SHURS.Inc
Shuichi KOBAYASHI & Toshihi HAYASHI
Saisei Bldg. 4F 1-5-2 Ginza, Chuo-Ku, Tokyo 104-0061, JAPAN Tel:+81335670031
kobayashi@shurs.co.jp | hayashi@shurs.co.jp | www.shurs.co.jp

REALITIES RESEARCH
Ohifo JATTO
20 Palm Avenue, UBA Building (4th floor) Off Agege Motor Road, Mushin, Lagos, NIGERIA
Tel:+234 809 172 9849
jatsylva@yahoo.com | www.realitiesresearch.com/

CREAMETRIX
Mr Alexander BLINOV
Lesnaya Str. 43, 5th floor, office 503, 127055 Moscow, RUSSIA Tel:+79164900567
alexander.blinov@creametrix.com | www.creametrix.com

APOLDA
Jaume FERRAN
Pl. Francesc Macià 8-9 entio, 08029 Barcelona, SPAIN www.iapolda.net

MALANA RESEARCH CONSULT INTERNATIONAL
Leonard MACHYO
Bukoto-Kisaasi Road, Plot3425, Kikulu Zone
P.O Box 37767 Kampala, UGANDA
Tel: +256414372032 | +256779129446
leonard.machyo@malanaresearchconsult.com | www.malanaresearchconsult.com

ALCHEMY RESEARCH ASSOCIATES
John SHEPHERD
20 Bond Street, Wakefield, West Yorkshire, WF1 2QP, UK Tel:+441924382863
john.shepherd@alchemyresearch.co.uk | www.alchemyresearch.co.uk

VOX POPULI RESEARCH
Satya BONALA
404, 4th Floor, JMD Regent Plaza, MG Road, Gurgaon, Haryana-122002, INDIA tel: +91 124 4210979/ +91 124 4057352
satya.bonala@voxpopuliresearch.com | http://voxpopuliresearch.com

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